RFM Customer Segmentation & Interactive Marketing Insights Dashboard | Power BI

Still in progress to cluster your clint Transform raw transaction data into strategic, revenue-driving insights with this interactive RFM Customer Segmentation Dashboard built in Power BI. This solution enables business stakeholders to analyze customer behavior across Recency, Frequency, and Monetary metrics to execute targeted retention strategies and maximize Customer Lifetime Value (CLV). ✨ Key Highlights & Features: Automated RFM Segmentation: Categorized 240+ customers into actionable clusters (Loyal Customers, Champions, At-Risk, Lost, New Customers). Interactive Tooltips for Marketing Actions: Integrated dynamic tooltips that provide tailored strategic recommendations for each segment upon hover (e.g., "Reward with loyalty programs", "Launch re-engagement campaigns"). Core KPI Metrics Tracking: High-level dashboard cards tracking Total Revenue ($2.95M), Total Orders (4.097K), Average Order Value, and Customer Counts. Clean Visual Hierarchy: Optimized color palette and structured layouts utilizing Donut Charts and Custom Bar Charts for instant decision-making.