A complete visual identity was created for “Gen Matcha,” a modern and calm brand inspired by simplicity and elegance. The identity focuses on balancing the natural essence of matcha with a contemporary visual style that appeals to a lifestyle-oriented and premium audience. It includes a logo design with a simple and meaningful concept, a soft and natural color palette that reflects organic values, typography selection for clarity and modern feel, social media visual applications, and supporting visual elements to strengthen brand consistency. The main goal of the project was to build a strong and recognizable brand identity that presents Gen Matcha as a professional and premium presence in the health and lifestyle market.
