Interactive Sales Analytics Dashboard with SQL & Excel

This project was developed as part of a real-world business case simulating an international e-commerce environment, where all transactions and KPIs are reported in USD. The dashboard focuses on analyzing sales performance and customer behavior using Excel, SQL, and Data Analytics techniques. It transforms raw transactional data into actionable insights that support strategic decision-making. The solution provides a comprehensive view of business performance through interactive visualizations, enabling stakeholders to monitor revenue, identify trends, and optimize operations. The project reflects a real business scenario where data is leveraged to drive growth, improve customer understanding, and enhance overall performance.